Minimum Viable Experience is often misunderstood as a sort of proprototype, it’s not.  In a nutshell, MVE is the target and minimum 360 experience for our customers, and includes everything from marketing and customer support, to the product itself.  The benefits of defining and aiming to provide an MVE, is that it keeps our focus right where it should be – on our customers first, product second. It’s easy to get wrapped up thinking about just building a feature rich product at the expense of the customer experience.

Track Day Genius is a more than a data logger, it’s the missing link between performance metrics and actionable insights.  We call it Genius Tips
Our user and business strategy is built around Genius-connect, it’s a ‘Open and Scalable’ framework, supported by performance and circuit data. Our singular mission is ‘Experience design’ through analysis, learning and sharing, irrespective of vehicle brand – diversity as King!